Jamila Abass is helping farmers trapped in subsistence agriculture move into commercial farming by leveraging available mobile technology to provide needed real-time information and incentivize collective action. Jamila’s technology platform links farmers to markets and creates an ecosystem of knowledge exchange, aggregation, and opportunity spotting that shifts them into productive commercial farming. Thus, Jamila is creating a path out of poverty for these farmers and enabling them to meet the growing demands for produce across the region.
Jamila and MFarm attended the 2012 Unreasonable Institute. The Unreasonable Institute arms entrepreneurs creating solutions to the world’s biggest social and environmental problems with the mentorship, capital, and networks they need to do so.